Advance Media Group News – A new television network featuring 24-7 3-dimensional content will be coming to your property in 2011. The venture is backed by Discovery Communications, owners of the Discovery Channel and its family of networks, Sony, and Imax.

According to the businesses, all 3 firms will hold equal share in the joint venture. The goal, the organizations wrote in a joint release, is to drive “consumer adoption of 3D televisions” and turn into a “long term” leader in the 3D house marketplace. When it launches, the network will be obtainable only in the United States, but the firms did say they would explore international opportunities in the future.

Advance Media Group News – So far, the 3D network doesn’t have a name. But when it launches, the firms said it will feature “content from genres that are most appealing in 3D, which includes natural history, space, exploration, adventure, engineering, science and technologies, motion photos and children’s programming from Discovery, Sony Photos Entertainment, Imax, and other third-party providers.”

As you might anticipate, Discovery will oversee network services and television rights. Sony will handle advertising sales and function with the business to license tv rights “to current and future 3D feature films, music-related 3D content, and game-related 3D content.” Though Sony didn’t say so in the release, it is almost certainly secure to assume that all 3D content related to Sony Pictures, Sony BMG, and Sony’s game studios will make their way to the channel.

For its component, Imax will “license television rights to future 3D films, [engage in] promotion by way of its owned-and-operated movie theaters across the U.S., and [supply] a suite of proprietary and patented image enhancement and 3D technologies.”

The monetary terms of the deal were not disclosed. Assuming that regulatory approval is secured, the network should go live in 2011.

But that is not all ESPN will also be delivering the very first 3D tv network to the residence in June this year, USA Right now is reporting.

Dubbed ESPN 3D, the channel will deliver much more than 85 live sporting events in three dimensions. It won’t run reruns, so the channel will be dark when no current sporting event are becoming aired. The USA Nowadays says ESPN 3D will broadcast the Summer X Games, NBA events, as nicely as college basketball and football games.

Advance Media Group News – To access either of the new 3D networks, users will will need a 3D-capable Television, as well as 3D glasses. In other words, the barriers to entry are a bit high, but it is a new technology that has some excited. Now we’ll just have to wait and see if it can turn into a new regular in the marketplace.

Originally posted at The Digital Residence

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