Outsourcing of media and publishing is one of the most recent events in the Outsourcing market, bringing about an unprecedented revolution in the global media and publishing organization. Preceding Reuter’s choice to outsource its function to India, Time Warner’s magazine Organization 2., New York Times, and Technology news portal CNET have experimented with outsourcing their research reports, news alerts, editing function and are looking to initiate pilot programs to get news pages designed in India.

The aim once again is price-cutting and to provide up-to date news, keeping the reports, bulletins, and broadcasts, fresh all through the day. Reuters has acquired a base in Bangalore (a Reuters Bureau, like any other) with 60 people who are to carry out their simple data analysis, and compile tables, with over 300 non-editorial people monitoring market data. In addition, a polling unit has also been set up to make calls for collecting data, starting with Australian economic polling. The stories, nevertheless, will be written in the original centre.

David Schlesinger, global managing editor, Reuters, corroborates that the driving force behind outsourcing their function to India is to avail of the enormous cost advantage. According to Schlesinger, the move meant that Reuters could broaden their coverage of US firms with out incurring crippling expenses. Also, they can use their New York journalists for far more intriguing stories, and to conduct interviews with senior organization officials. Reuters is keen to benefit from the advance in technologies in India, which is apt for conducting editorial and publishing work, and looks forward to a flourishing outsourcing publishing enterprise from India.

The journalists employed by Reuters, Bangalore, cover US financial news in night shifts. Organization news is reported live as it happens on the New York Stock Exchange. These journalists get an opportunity to function for the world’s biggest news agency, Reuters, for a lot much less than their counterparts in the US. With this move, Reuters implements its huge cost-cutting program. The journalism operation in Bangalore could soon be substantially expanded, said Schlesinger.

So, although the News market in no way tires of slamming the outsourcing industry in general, it appears to have discovered the positive aspects of Outsourcing for itself.

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